Sonam Thakur has always had an eye for fabrics. Not in a vague, sentimental way, but in the practical sense, the kind that notices a good drape, an unusual colour combination, or a print that nobody else seems to be using. Over the years, friends and family got used to her opinions on what to wear for a wedding, what colour worked for which skin tone, and which fabric would actually hold up after a few washes.
Alongside this, she has always been someone who gets things done. Whether it was organising events, managing teams, or handling projects, Sonam’s management skills were the kind people noticed and relied on. She is structured; she follows through, and she is comfortable handling the operational side of things, budgets, timelines, vendors, and the parts that most people find tedious. through;
The Gap Noticed
Over time, Sonam kept running into the same problem, both for herself and for people around her. People who wanted something different, a unique cut, an interesting colour pairing, a design that did not look like everything else in the market, often struggled to find it. Either it meant going to a designer and paying a steep price, or settling for what was already on the shelf.
She felt this gap was worth addressing. There were enough people who appreciated good fabric and thoughtful design, and who would happily choose something distinctive if it was accessible and well made. It did not need to be exclusive or out of reach. It just needed someone who understood both the design side and the business side well enough to bring it together properly.
Starting Nuvee
That is where NUVEE Fashion came from. Sonam decided to bring her two strengths together, her sense for fabric, colour, and design, and her ability to manage and execute, and build something of her own. The idea was simple: create attires that feel unique and well thought out, for people who want something different but have not had an easy way to get it.
The tagline, From Fabrics to Attire, reflects exactly that process: starting from the raw material and the idea, and carrying it through, with care and proper management, to a finished piece someone can actually wear and feel good in.
Nuvee Means....
NUVEE Fashion brings these two strengths together: a sense for fabric, colour, and design, and the ability to manage and execute properly. The idea is simple: create attires that feel unique and well thought out, for people who want something different but have not had an easy way to get it.
Design with Intent
Fabrics, Colors, and prints chosen carefully not picked off a standard catalogue.
Reliable Execution
Every order is managed end to end , from sourcing to delivery , without loss ends.
Made Accessible
Unique doesnot mean to have to mean unreacheable . Good design at a fair price.
From Fabric to Attire
Every piece is carried through, start to finish , with care at each step.