Privacy Policy
At NUVEE Fashion, your privacy is a matter we take seriously. This Privacy Policy explains what personal data we collect, how we use it, who we may share it with, and the choices you have in relation to it. This policy applies to all users of our Platform and is compliant with the Information Technology Act, 2000, the Information Technology (Amendment) Act, 2008, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and aligns with the principles set out under India’s Digital Personal Data Protection Act, 2023.
1. Information We Collect
We collect information in the following ways:
1.1 Information You Provide Directly:
Name, email address, postal address, phone number, billing and shipping details, account login credentials, payment information (processed securely through our payment partners), product reviews, and any communications you send us.
1.2 Information Collected Automatically
IP address, browser type and version, device identifiers, operating system, pages visited, session duration, referring URLs, and click-stream data, collected through cookies and similar tracking technologies.
1.3 Information from Third Parties
If you connect your social media account to our Platform, we may receive profile information (such as name and email) as permitted by the settings on those platforms. We may also receive fraud-prevention signals from payment processors.
2. How We Use Your Information
We process your personal data for the following purposes:
• Processing, fulfilling, and communicating about your orders.
• Managing your account and providing customer support.
• Sending order confirmations, shipping updates, and related transactional communications.
• Sending promotional offers, new arrivals, and marketing communications, where you have given consent or where we have a legitimate interest to do so.
• Personalising your shopping experience and making product recommendations.
• Analysing Platform usage to improve our services and product offerings.
• Detecting and preventing fraud, abuse, and security incidents.
• Complying with our legal obligations under applicable law.
3. Legal Basis for Processing
We process your personal data on the following legal bases:
• Contract performance: to fulfil your orders and operate your account.
• Legitimate interests: to improve our Platform, conduct analytics, and prevent fraud.
• Consent: for marketing communications and the use of non-essential cookies. You may withdraw consent at any time.
• Legal obligation: where we are required to process data to comply with applicable law
4. Sharing of Information
We do not sell your personal data. We may share your information with:
• Logistics and courier partners for order fulfilment and delivery.
• Payment processing companies for secure transaction handling.
• Technology service providers (cloud hosting, email delivery, analytics) who process data on our behalf under strict data processing agreements.
• Marketing and advertising platforms (such as Meta or Google), in anonymised or aggregated form, for retargeting and campaign measurement.
• Law enforcement, regulatory authorities, or courts when required by applicable law or to protect the rights, property, or safety of NUVEE, our users, or the public.
Any third party with whom we share your data is required to maintain appropriate security measures and may only use your data for the specified purpose.
5. Cookies & Tracking Technologies
We use cookies, pixels, and similar technologies to operate the Platform and enhance your experience. These include:
• Essential cookies: required for the Platform to function (e.g., session management, cart retention).
• Analytics cookies: to understand how users interact with the Platform (e.g., Google Analytics).
• Marketing cookies: to deliver relevant advertisements and measure their effectiveness.
You may manage your cookie preferences through your browser settings. Disabling certain cookies may affect Platform functionality.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Specifically:
• Order and transaction records are retained for a minimum of 8 years for tax and accounting compliance under Indian law.
• Account data is retained for as long as your account is active, and for 2 years following account deletion.
• Marketing preference records are retained until you withdraw consent.
7. Data Security
We implement commercially reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These include SSL/TLS encryption for data in transit, access controls, and periodic security reviews.
However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, and your use of the Platform is at your own risk.
8. Your Rights
Subject to applicable law, you have the right to:
• Access the personal data we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data, subject to our legal retention obligations.
• Object to or restrict certain processing activities.
• Withdraw consent for marketing communications at any time (by clicking ‘Unsubscribe’ in any email or contacting us directly).
• Lodge a complaint with the relevant data protection authority in your jurisdiction.
To exercise any of these rights, please write to us at privacy@nuveefashion.com. We will respond within 30 days of receiving your request.
10. International Data Transfers
Our servers and those of some of our service providers are located in India. If you access the Platform from outside India, please be aware that your data may be transferred to, stored, and processed in India, where data protection laws may differ from those of your country. By using the Platform, you consent to such transfer.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The revised policy will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
12. Contact for Privacy Enquiries
Email: privacy@nuveefashion.com
Brand: NUVEE Fashion, Udaipur, Rajasthan, India